RAPAPORT… Rogers Hollands Jewelers has introduced a discount
store model as it aims to adapt its business to consumer needs.
The retailer will rebrand two stores in the Chicago area
under the Rogers Hollands Outlet label in April, offering merchandise
that cannot be found at any of the chain’s other stores.
All jewelry at the Outlet locations will be offered at a
minimum of 50 percent off regular retail prices, the company said last week.
Watches will run at a discount of at least 35 percent.
“The Outlet concept is a very good fit and will better meet
the needs of our customers in these areas,” said Amber Willmer, the
director of social and digital marketing at store operator Rogers Enterprises.
Based in Matteson, Illinois, Rogers Enterprises runs 81
stores across 10 U.S. states.