NRF Predicts Cracking Good Easter


Easter retail sales will rise this year, as the holiday’s
relatively late date means consumers will have longer to do their shopping,
according to the National Retail Federation (NRF).

The date of Easter is determined by the moon, and therefore varies
from year to year on the Gregorian calendar. This year, it falls out on April
16, almost three weeks later than last year.

“Most consumers have almost an entire extra month to shop
for Easter this year, and by the time the holiday comes, the weather should be
significantly warmer than last Easter,” said NRF CEO Matthew Shay in a recent

The improving economy means consumers are in the mood to go
shopping and retailers are ready to entice them with deals, Shay added.

As such, Easter spending is expected to grow 6% to a record
$18.4 billion this year, according to a survey that Prosper Insights
Analytics carried out for the NRF.

Meanwhile, US consumer confidence improved 8% in March from
the previous month, hitting its highest level since December 2000, the
Conference Board organization said last week.

Image: Max Pixel

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