RAPAPORT… In anticipation of its first ”FabergÃ© Big Egg Hunt” in London this coming Easter, Faberge held a special breakfast at The Goring Hotel this past November, where head chef Derek Quelch debuted ”Eggs FabergÃ©” comprising smoked salmon, scrambled Burford Brown eggs, quailâ€™s egg, lobster, and caviar. The dish will be added to the menu at The Goring throughout the duration of The FabergÃ© Big Egg Hunt, which aims to raise up to GBP2 million for Action for Children, and Elephant Family â€“ the U.K.â€™s biggest fund for the endangered Asian elephant. Faberge also hopes to make this Big Egg Hunt a Guinness World Record for the biggest Easter egg hunt.
Sarah FabergÃ©, the great granddaughter of Peter Carl FabergÃ© and the special projects director for FabergÃ©, said, ”Eggs have become synonymous with FabergÃ© and it is almost impossible to think of one without the other. The egg is symbolic to so many nations and cultures given its associations with life and rebirth. How fitting then that we should sponsor The Big Egg Hunt, raising money for Action for Children and Elephant Family.”
With 42 days remaining until hunt begins, Faberge is creating buzz and encouraging the public to take part in this massive Easter egg hunt across Central London, which will feature 200 giant and uniquely crafted, strategically placed eggs, scattered throughout the capital. Entrants have the 40 days and nights of Lent â€“ starting on Fat Tuesday, February 12, 2012 â€“ to hunt down as many eggs as possible.
The two-and-a-half foot fiberglass eggs will be adorned and decorated by leading artists, architects, jewelers and designers including the Chapman Brothers, Vivienne Westwood, Giles Deacon, Zandra Rhodes, Diane Von Furstenberg, Sophie Dahl, Rob Ryan, William Curley, Bompas and Parr and Polly Morgan.
Following the hunt, the eggs will be available for purchase at three special auctions, with proceeds from the sales going to Action for Children and Elephant Family. The jewel in the crown of the auction will be an exclusively-designed, one of a kind jeweled egg pendant by headline sponsor FabergÃ©, in collaboration with Nicky Haslam.
Action for Childrenâ€™s chief executive, Dame Clare Tickell, said, ”The FabergÃ© Big Egg Hunt is a really innovative and fun way to raise awareness and vital funds to support vulnerable and neglected children, young people and families across the U.K. Itâ€™s a great opportunity to get members of the public involved in what promises to be an exciting and engaging event.
”We stand to benefit from around GBP 1 million from the event, which will make a real difference to the 150,000 families we support every year. Itâ€™s particularly heartening to know that the money, which will allow us to continue helping the most vulnerable children overcome the obstacles in their lives and to achieve their full potential, will have been raised thanks to an event which will be hugely enjoyable for the thousands of people who become involved with it.”
Elephant Family’s director, Ruth Powys, added, ”From the charity that brought you Elephant Parade, we give you, in partnership with Action for Children, The FabergÃ© Big Egg Hunt. Itâ€™s about time to have some fun again. Forget about your worries â€“ for 40 days and 40 nights weâ€™re going to put a smile on your faces and brighten up our great capital city. Like everybody, charities are up against it and you need to think out of the box, so welcome to another fun and vital initiative to protect our children and the endangered animals that share their world.”